INDIA'S TOY HOUSE SINCE 1951.

UATOYS is the consumer store of United Agencies Distributors LLP - a third-generation family toy business founded in 1951 by Late Sh. Shanti Lal Jain in Sadar Bazar, Delhi.

For 75 years we have done one thing: make toys Indian families can trust. Today we design every product in-house and manufacture at our own and dedicated partner units - 700+ exclusive toys across 30+ brands, every one BIS certified, delivered to 5,000+ dealers nationwide and now directly to your door through uatoys.in.

From 2009 to 2021 we were also the official India distributor for Bruder, Germany - a decade-long partnership that shaped our benchmark for build quality.

When you buy from uatoys.in, you buy factory-direct: no middlemen, full BIS compliance, and three generations of toy-making behind every product.